Google Dance is the term used to describe the period when Google updates its rankings. Google Dance happens when Google updates its index. It happens once every month when Google search optimisation recalculates its Page ranks for each of the websites it has crawled. Google Dance is the time when Google sends spiders to crawl websites and check their contents. During this period, a website’s ranking can fluctuate or seem “dancing”, hence the term Google Dance.
When Google Dance occurs, the possibility of a website losing its high rank from the Search Engine Resulting Page is higher. Google uses “Fresh Crawler” to check for any fresh, updated contents on a website that is done regularly. The “Main Crawler” on the other hand analyzes the data collected by the “Fresh Crawler” and the old content previously stored in their data centers. The period that the “Main Crawler” updates the information stored in all its data centers spread all over the globe is also referred to as Google Dance SEO San Jose.
Google Dance is easily identified by the significant changes in their search results. Google wants their customers to know that they deliver reliable and authoritative search results 24×7. Because of this, Google cannot shut down for maintenance even for a minute, hence the Google Dance.
During the Google Dance, the spider will revisit every website and check how many sites backlinks to it and the sites that it links to and how valuable are these links. It is also during this time that the spider may detect websites that no longer exists and needs to be deleted from their index.
San Jose SEO Expert Due to the regular crawling of Google spider, their search results vary through the month, although it is during the Google Dance that their results show a dramatic change. It is due to the fluctuation of search results during the update that the term was coined.