How Do You Create Visual Content For Social Media?

Create Visual Content For Social Media | Supsystic

Social media presence plays an important role in the success of the whole business. In fact, it becomes one of the most selling marketing channels for most of the industries, also, social media influences your reputation image and helps to interact with the customers. Visual Content wyzowl has recently found that people tend to remember 80% of what they see and do and only 20% of what they read.


  • our brains process an image 60,000 times faster than text
  • visual marketing is 40 times more likely to be shared on social media
  • 65% of people are visual readers.

Therefore, visual communication is becoming a powerful WP plugins that we can use in our social media pages. Ready to know more about it? So, let’s start.

Visual content types

Let’s be honest: images are what the first come to mind when you think about visuals. But they are only a part of the whole picture. Other types are:

  • Videos
  • Graphs
  • Gifs
  • Memes
  • Webinars
  • Screenshots
  • Infographics
  • Drawings
  • E-books

Of course, we can tell that graphs, memes, screenshots, info graphics, and drawings are all images types. But do not forget to include them in your posts. According to MDG Advertising survey, posts with relevant images get 94% more views, on average, compared to posts without images.

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Take as example GoPro Instagram account, which has more than 15M followers – all that they do is posting beautiful nature images.

Another popular visual content type is video. In fact, posts with video are shared x3 times than those that only have texts. Moreover, it is a great way to show your products in action or to create different training videos. By the way, as learning materials, you can also use info graphics, graphs, or screenshots.

Memes, gifs, drawings, and comics are a good choice for adding some humor and entertain your auditory.

There is no secret, that a great illustration doesn’t need even text. It is a single post that can inform your followers, educate them or entertain. Now you’ve already known the visual content types and what tools to use to create them if you do not have any design experience. It’s time to know more about how to use illustrations, videos or GIFs.

Of course, there is no separate visual content strategy for social media – all have to be synchronized with your general social media strategy.  But be sure that you have such posts types:

  • Educational
  • Entertainment
  • Utility

Free tools to create social visual content

If you do not a graphic designer, this does not mean that you can’t create high-quality illustrations. We’ve prepared a list of free online tools which you can use.


Canva is a simple online image editor. Moreover, it has a section with ready-to-use templates for social media.

The stocks

You cannot just to grab someone image and use it in your ad campaigns. No, of course, you can, but then you will have some legal problems. Learn more about Tips On How To Increase Website Traffic

The stocks accumulates several of the best stock photo, icons, videos, mockups, and fonts platforms, where you can take and use it in your posts for free and without worrying about intellectual property law.


Pictochart is a tool that will help you to create beautiful info graphics, reports, presentations, posters, and even flyers. It has a very convenient drag-and-drop builder and a lot of different templates.


Remember, there are general tips that suits the vast majority of industries. But you have to always test your ideas. Also, to increase your social media presence and virality do not forget to include social share buttons to your website’s pages. For this, you can bravely use Supsystic Social Share buttons plugin. It has several social networks, custom buttons design option, and much more.